HondaJet Global AD "sky"

As Honda has entered the compact business jet market, Standard Series created the company's product-specific website named "sky." It is one of the global ad projects for the corporate ads run on the "Honda Worldwide Site" and is Standard's second such site following "run/." We created the site not by sticking to the existing notion of what a web site should be-which attaches importance to accessibility-but by aiming to make it beautiful and dynamic to give visitors a strong impact. Throughout the web site, the sky is placed in the background, which, like the real sky, changes depending on the time of the day when the site is accessed. Boldly deploying visual devices like the changing sky all over the web site, we have succeeded in making the site an ambitious masterpiece that may question the stereotype of a web site. It has turned out to be a good example of a web site for a company like Honda which constantly challenges something new.

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